Adidas global campaign promoting its sports, style and street lines. Montreal-based agency Sid Lee created and produced the global campaign, and approached us here at FormTroopers to work on the logo animations. Directed by Romain Gavras, the campaign is built around a 30- and 60-second version of the commercial for TV and cinema as well as an extended 2-minute version for Online.
Below the video you can see some frames from the development fase.
